Why I Think People Pay More for Complexity Than Simplicity

The fitness industry sells “personalization” as if the human body were a mystery. It isn’t. The same biological laws apply to everyone: apply demand, recover, adapt, enjoy, repeat. Yet people pay more for “customized” programs because complexity feels valuable.

Personalization flatters the ego. It suggests you’re special enough to need a unique formula. It hides the truth that most people simply avoid hard, consistent effort. Complexity provides cover—layers of data, options, and talk that distract from doing the work.

Simplicity demands honesty. It shows what you can and can’t do. That’s why few choose it, and why it works.

One 20-minute session a week. $40. It works.